European University
President
Marco Ferreira Ribeiro is a Professor at European University in Lisbon, where he teaches Strategy, Financial Analysis, Management Accounting and Business Process Management, and a Financial Markets Operations Analyst at Banco de Portugal (Portuguese Central Bank), where he has been working since 2019. He holds a PhD in Management from European University, an MSc in Management (Business Management) and a BSc in Management from Catholic University of Portugal, where he also taught as an assistant in 2018–2019, and a diploma in Structural Equation Modelling from the University of Porto. He is a certified data scientist and data analyst by IBM and a member of the Ordem dos Economistas.
His research focuses on purpose-driven leadership and organizational purpose, artificial intelligence in corporate settings, and bibliometric methods, building on earlier work on academic and organizational motivation and student satisfaction in higher education. His systematic review “Exploring Purpose-Driven Leadership: Theoretical Foundations, Mechanisms, and Impacts in Organizational Context,” co-authored with Carla Gomes da Costa and Filipe R. Ramos, was published in Administrative Sciences in 2024. His earlier articles include “An Examination of the Higher Education Satisfaction Index as a Measure of Student Satisfaction” (Journal for Advancement of Marketing Education, 2023); “Predictors of Academic Performance: Motivation, Satisfaction and Self-Efficacy” (Gestão e Desenvolvimento, 2022); “Academic Motivation Scale: Validation in Portuguese Public Higher Education” (Revista de Administração Contemporânea, 2019); “Higher Education in Portugal: A Holistic Approach” (Revista de Psicologia, Educação e Cultura, 2019); “Organizational Motivation: Precursor Factors of Employee Motivation” (Gestão e Desenvolvimento, 2018); and “Empowerment as a Factor of Competitiveness” (Economy Transdisciplinarity Cognition, 2018). He also contributed a chapter on the validation of the academic motivation scale to Propuestas científicas para el desarrollo social (2020).
He has presented his work at the 50th EBES Conference in Lisbon, at Navigating the Future of Management and Research Experiences VI (on using natural language processing and machine learning to identify trends in leadership research) at European University, at The European Night of the Researchers 2019 in Ceuta, and at the III Congresso Internacional Envolvimento dos Alunos na Escola. He has served on the scientific committee of Gestão e Desenvolvimento (Catholic University of Portugal) since 2018 and of RETOS and the Asian Journal of Agricultural Extension, Economics & Sociology since 2021, and he reviews for several international scientific journals.
